IMPINJ TRADESHOW BOOTH REFRESH

The challenge — the best clients are ones that come back year after year. Once again, Northbound asked me to partner with them on the Impinj tradeshow booth. This year, the challenge was to help the client augment their brand with new brand elements while being respectful of current brand assets. We also had to inspire booth visitors to think about what’s possible, both today and tomorrow, by digitizing their world with RAIN RFID solutions.

This year's concept was to embrace the tension of finding order amidst chaos by creating a more connected world. Only by connecting the dots do we unlock the full fidelity and contours of the subjects we seek to map and understand. I leverage the elements of their logo, embracing the dimensionality and movement of tracking every thing imaginable.           

ROLE: Design Director, Designer , Production