KRUSTEAZ SELECT

The challenge — Help us create packaging for ourpremium, online-exclusive baking mixes that convert website visits into product sales.

Krusteaz Select’s design is a purposeful departure from the pancake mix aisle. With vibrant colors representing flavors and adorned with baking tools used to whip up a stack of pancakes or a batch of waffles, the overall design is sophisticated yet simple. The outer packaging is more festive and celebrates the seasonal varieties inside. To maximize the budget, the shipper case and gift box will be used for other flavor releases throughout the year.

ROLE: Creative Director and Designer, Production, Illustration