The challenge — Rebrand our product to appeal to a broader range of consumer and help reduce printing cost.
I created a new brand identity, adapted a more natural color pallet to reflect the pure, plant-based environmentally friendly product and designed a two-color label to reduce cost. I also their ecommerce site. With the redesign packaging, ABL Development, Inc. had increased sales and distribution channels.
ROLE: Creative Director, Copy Writer, Illustration, Production